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Essentials of Entrepreneurship and Small Business Management (8th Edition), by Norman M. Scarborough, Jeffrey R. Cornwall
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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture
Management.
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The Foundation to Building a Successful Small Business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.
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Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.
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NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:
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0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package
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Package consists of:��
- 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management
- 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
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- Sales Rank: #19490 in Books
- Published on: 2015-01-08
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x 1.00" w x 8.40" l, .0 pounds
- Binding: Paperback
- 720 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
Excellent book! I'll be keeping this one!
By ToeKneeAllen
Normally, I sell my textbooks back every year, but this in one that will end up in my permanent collection. Whether you are a student requiring this text or a small/business owner or someone looking to start a business, this book is for you. EXCELLENT MUST HAVE information for the entrepreneur! Many, many highly intelligent and creative people start businesses and they fail not due to a poor idea or lack of ability, but a lack of planning and cohesive strategy. This book will help you lay out a winning plan for your business and mitigate many risks and pitfalls that others have learned the hard way. Save yourself the heartache of failing to plan for your success! A+ recommended for ANY business owner or person with a dream!
4 of 4 people found the following review helpful.
Text Book
By genlady
This book was great. Content was presented in understandable language. Subject groupings and presentation was wonderful. The layout made it easy to read and apply the material the authors were wishing to provide.
2 of 2 people found the following review helpful.
Become a knowledgable entrepreneur
By Kieth Smith
This book is excellent for getting up to speed on all aspects of running your own business. If you want to own your own business, this is a great place to start.
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